If you don't know why Thug Kitchen are you may have been living under a rock, because it's a global phenomenon. Michelle Davis and Matt Holloway have taken vegan living out of the pretentious darkness and into a bold, fun place that doesn't take anything too seriously, and they've inspired an entire generation of people to "eat like they give a fuck."
Thug Kitchen absolutely blew up in 2012, and you couldn't walk into a bookstore or get online without seeing them absolutely everywhere. After winning Saveur’s “Best New Food Blog of 2013,” their first book, Thug Kitchen was a #1 New York Times bestseller and has remained on the list for over 100 weeks. Their second book, Thug Kitchen Party Grub was also a NY Times bestseller, and was named one of Amazon’s “Best Books of 2015.” This latest book, Thug Kitchen 101 has also become a NY Times bestseller.
Thug Kitchen 101 is Matt and Michelle’s back-to-basics quick meal manifesto and their love letter to California, and the famous 101 freeway that the length of the west coast of the US terminating right outside downtown L.A.
This book contains comfort foods, one-pot meals, and other super easy plant-based meals that can all be prepared in 45 minutes or less, and are easy, affordable, and delicious. The entire book is broken up like a road trip to help you eating mindfully.
The book opens with "Riding ShotGun" with salsas, sides, and small bites; continues with "Freshen The Fuck Up" with salads and slaws; "Hot Box" for soups and stews; "Cruise Control" for smoothies, drinks, and cocktails; and "Call It A Night" where you'll find the cookies, cakes, and other sweets.
Driver’s Ed is where you’ll get the lowdown on how to follow along on the journey. How to cut veggies, cook beans and grains, the skinny on fats, roasting veggies, the scoop on niche ingredients, how to stock your pantry, and the basics of making everyday staples like coconut whipped cream, peanut sauce, tempeh crumble, dry-fried tofu, 60-second parm, and more.
Some of my faves in the book include: crispy fennel, roasted rutabaga wedges, curry roasted eggplant, hatch chile salsa, firecracker salad, chipotle caesar, miso cabbage slaw, French crushed chickpea and artichoke heart salad, hot and sour soup, turmeric and sweet potato soup, sun-dried tomato carbonara, skillet beer chili mac, chickpea bolognese, polenta puttanesca, apollo’s fury, dirty Dianne, myrajito, hot chocolate, wine cake, jasmine rice pudding, coconut pralines, cinnamon kettle corn, tahini fudge, and this awesome crispy spaghetti pie that reminds of something I used to make all the time in college when I really was driving up the 101 with no money!
Matt and Michelle live in L.A, and they're super smart, hilarious, generous people that constantly celebrate others, and Thug Kitchen is one of the most brilliant examples of branding we've seen in the food space. And, it's not just fluff and branding, these two know their stuff, walk the talk, and deliver kick-ass healthy recipes and loads of awesome info.
So, snag your copy of Thug Kitchen 101, and join the Thug Kitchen Fridge, and share what you're making.